Azmarq · India & Gulf CPaaS
WhatsApp-first CPaaS for brands that need to capture, nurture, and support at scale
Azmarq CPaaS connects Click-to-WhatsApp ads, customer data, multi-channel journeys, Unified Inbox, Voice 360, and AI Agent Studio — plus enterprise SMS via SMPP when you need wholesale volume.
Official
Google Partner
CTWA
128 leads
Journeys
4.2k sends
Inbox
36 open
AI
61% resolved
New lead from CTWA ad
Journey
Drip step · nurture day 2
Ticket
SLA · assigned to sales
Voice
Callback queued from IVR
The Azmarq operating path
Built for conversation-led growth in India & the Gulf
Google Partner · Airtel · Jio · Tata · Vodafone · ISO · SOC 2 · DPDP
One operating system for conversation-led growth
Not a pile of point tools. Azmarq CPaaS connects acquisition, data, orchestration, service, and AI — with WhatsApp, SMS, RCS, email, and voice in the same console.
01 · Acquire
Turn Meta ads into WhatsApp conversations
CTWA Ads helps performance marketers launch Click-to-WhatsApp campaigns and pull high-intent leads into Azmarq — instead of dead-end landing-page forms.
- Feed → chat in one tap
- Leads land in My CDP
- Qualify with AI or humans
02 · Know & engage
Profiles, journeys, drips, email, and SMS
My CDP stores contacts and opt-ins. Customer Journeys orchestrate WhatsApp, SMS, RCS, email, and voice. Drips and Email Marketing cover lighter nurture and campaigns.
- Segment once, activate everywhere
- DND-aware waits for India
- Branch, A/B, and goals
03 · Support & scale
Inbox, tickets, Voice 360, AI Agents, SMPP
Unified Inbox and tickets keep agents aligned. Voice 360 and AI Agent Studio handle volume with guardrails. Enterprise Messaging (SMPP) serves high-volume SMS.
- Multi-agent queues & SLAs
- AI with escalation controls
- Wholesale SMS when volume is the product
Product map
Every pillar. One CPaaS.
Jump into the module that matches your job — acquisition, data, orchestration, service, AI, voice, or SMS.
- CTWA AdsClick-to-WhatsApp acquisition from Meta ads into Azmarq.Open →
- WhatsApp BusinessBroadcast, Flows, Payments, Commerce, inbox & AI — full Platform.Open →
- My CDPContacts, opt-ins, and segments that power every channel.Open →
- Customer JourneysMulti-channel orchestration with waits, branches, and goals.Open →
- Unified InboxOmnichannel threads, tickets, and agent workflows.Open →
- AI Agent StudioGuarded agents with knowledge, tools, evals, and handoff.Open →
- Voice 360Numbers, IVR, inbound/outbound, AI voice, analytics.Open →
- Messaging & SMPPBrand SMS portal plus enterprise wholesale when you need it.Open →
Omnichannel
One customer timeline — every channel with CDP context
WhatsApp, SMS, RCS, email, voice, and CTWA — gated by plan — in Unified Inbox, backed by My CDP profiles so agents never start from zero.
Single customer timeline
- 01
WhatsApp
Product question from CTWA
- 02
SMS
OTP verified
- 03
RCS
Offer carousel accepted
- 04
Voice
Support callback completed
- 05
Email
Receipt + digest sent
AI Agent Studio with guardrails — not a black box
Build agents with persona, knowledge bases, tools, playground, evals, and analytics — plus window hours, cost caps, escalation, and approvals.
Explore AI Agent StudioAutomate the routine
Answer FAQs and qualify CTWA leads before humans step in.
Escalate with control
Hand sensitive chats to Unified Inbox when approvals or cost caps say so.
Measure quality
Use playground, live runs, evals, and analytics before you widen traffic.
Built for how teams buy, bill, and operate
Trusted by 700+ enterprises to deliver 3 billion+ messages a year
700+
Enterprise clients across India & Middle East
3B+
Messages delivered annually
5
Channels unified — WhatsApp, RCS, SMS, Voice, Email
5+
Certifications — ISO 27001, ISO 9001, SOC 2 Type II, DPDP, VAPT & SAR Audit
Built for how teams actually sell & support
CTWA lead gen
Run Click-to-WhatsApp ads, land leads in My CDP, and qualify in Unified Inbox or with AI Agents — one path from spend to conversation.
Performance marketing
Acquire → qualify
Omnichannel support
Tickets, SLA, queues, and Agent Manager keep WhatsApp, SMS, email, and voice workstreams owned — without tab chaos.
CX & contact center
Serve → resolve
Enterprise SMS
When you need aggregator-grade volume, SMPP binds, routing policies, rate cards, and wallets are a dedicated track — not a tiny add-on.
Wholesale messaging
Scale → settle
Industries
Tuned for growth verticals across India & the Gulf
Here's how Azmarq sets you up for success
1. Trusted partners
Meta Business Partner and Google Partner — with carrier connectivity across Airtel, Jio, Tata, and Vodafone.
Learn more →2. Certified security
ISO 27001, ISO 9001, SOC 2 Type II, VAPT, DPDP-aligned practices, and SAR audit for data localization.
Learn more →3. India-native operations
WhatsApp-first GTM with DLT/sender ID realities and DND-aware journey waits.
Learn more →4. Enterprise SMS track
SMPP-grade messaging for high volume — sold on custom commercials.
Learn more →Trust & security
Built with partners you already trust — and controls auditors ask for
Azmarq is a Meta Business Partner and Google Partner, works with leading Indian carriers, and runs a security program spanning ISO certifications, SOC 2 Type II, VAPT, DPDP-aligned handling, and SAR audit for data localization.
Platform partners
Partner for WhatsApp Business and Meta-led growth workflows.
- GOOG
Google Partner
Partner for Google ecosystem capabilities including RCS-ready messaging.
Carrier connectivity
Connected with leading Indian carriers including Airtel, Jio, Tata, and Vodafone.
Certifications & assurance
ISO 27001
Information security management certified.
ISO 9001
Quality management certified.
SOC 2 Type II
Independent controls report for security and availability practices.
DPDP
Built to support India’s Digital Personal Data Protection requirements.
VAPT
Vulnerability Assessment & Penetration Testing as part of our security program.
SAR Audit
SAR audit covering data localization requirements.
Encryption in transit & at rest
Strong encryption practices protect customer and message data across the platform — for conversations, profiles, and operational records your teams rely on.
Access & operational controls
Least-privilege access, monitoring, and hardened operations aligned to ISO 27001 and SOC 2 Type II — so production isn’t a free-for-all admin panel.
India data localization readiness
SAR audit support for localization expectations — important for regulated Indian enterprises that ask where data lives before they buy.
Continuous assurance
VAPT and certified quality/security management (ISO 9001 & ISO 27001) keep the bar high as we ship new CPaaS modules.
FAQs
Questions about Azmarq CPaaS
Platform basics — products, pricing, partners, and how to get started.
Talk to salesAn India-focused omnichannel Communications Platform as a Service — WhatsApp-first growth and engagement, plus SMS, RCS, email, voice, and AI in one console.
CTWA Ads, My CDP, Email Marketing, Customer Journeys, Drip Campaigns, Unified Inbox + Tickets, Voice 360, AI Agent Studio, and Messaging / SMPP for enterprise SMS.
Hybrid model: SaaS plans unlock modules and quotas, add-ons expand capacity, prepaid wallets cover overage, and Enterprise / SMPP is custom. Website figures are illustrative until sales confirms live list prices.
Yes. Azmarq is a Meta Business Partner and Google Partner, with carrier connectivity across Airtel, Jio, Tata, and Vodafone — plus ISO 27001, ISO 9001, SOC 2 Type II, VAPT, DPDP-aligned practices, and SAR audit for data localization.
Book a demo or start a free trial. We’ll map CTWA, CDP, journeys, inbox, voice, AI, and SMS to the right plan — or a custom enterprise quote.
See the full Azmarq CPaaS on a demo
We'll map CTWA, CDP, journeys, inbox, voice, AI, and SMS to the right plan — or a custom enterprise quote.