Azmarq · WhatsApp Business
The full WhatsApp Business Platform — broadcast to buy, chat to pay
Templates and broadcasts are the backbone. Azmarq layers WhatsApp Flows, Payments, Commerce, Click-to-WhatsApp Ads, multi-agent inbox, and AI Agents — so your number acquires, converts, collects, and supports.
WhatsApp Business Platform
Full stack on Azmarq CPaaS · Meta Business Partner
Broadcast
Segment campaigns
Flows
On-chat forms
Payments
Collect in thread
Commerce
Catalogs & carts
CTWA Ads
Ads → chats
Inbox + AI
Serve at scale
One number · many jobs
- 01Acquire with CTWA
- 02Convert with Flows & Commerce
- 03Collect with Payments
- 04Broadcast with templates
- 05Serve in Inbox + AI
- 06Orchestrate in Journeys
Meta Business Partner
Azmarq is a Meta Business Partner — WhatsApp Business and CTWA workflows on a trusted partner stack.
Clarify first
Business App vs Business Platform
The WhatsApp Business App is for small teams on a phone. The WhatsApp Business Platform (API)is for brands that need broadcasts, Flows, catalogs, payments, CTWA, agents, and automation at scale — that's what Azmarq runs.
App
Phone-first
Manual chats, basic labels — great for micro businesses, limited for teams.
Platform
Azmarq CPaaS
API-scale messaging, commerce, payments, CTWA, inbox, AI, and journeys.
Outreach at scale
Broadcast campaigns
Reach opted-in audiences with approved templates — promos, launches, reminders, and re-engagement — from CDP segments, not a shared phone.
- Segment-based sends from My CDP
- Marketing, utility & auth template types
- Schedule, throttle, and report delivery
- Pair with journeys when a blast isn’t enough
Broadcast · Festival offer
Template · Marketing · My CDP segment
42.1k
Audience
38.6k
Delivered
12.4%
Read
Guided experiences
WhatsApp Flows
Native multi-step screens inside the chat — forms, appointments, lead capture, and structured data collection without sending customers to a clunky web form.
- On-chat forms & appointment booking
- Lead qualification with structured fields
- Fewer drop-offs than external links
- Handoff to agents or AI with answers intact
Azmarq Concierge
Flow · Book a visit
WhatsApp Flow
Preferred date
Transact in chat
WhatsApp Payments
Collect payments in the conversation where intent is highest — deposits, invoices, and order checkouts that stay on WhatsApp instead of bouncing to a separate checkout tab.
- Payment prompts inside the thread
- Order & invoice follow-ups on utility templates
- Status updates after successful pay
- Works with commerce & service journeys
Azmarq Store
Payment request
Order confirmed · Pay securely on WhatsApp
Amount due
₹2,499
Sell on WhatsApp
WhatsApp Commerce
Catalogs, product messages, and shopping journeys so customers browse and ask — then buy — without leaving the chat they already trust.
- Product catalogs & carousels
- Inquiry-to-order conversations
- Abandoned browse follow-ups
- Connect commerce chats to Unified Inbox
Azmarq Boutique
Catalog · In stock
Nova Runner
₹3,299
City Slip
₹2,799
Acquire
Click-to-WhatsApp Ads
Meta ads that open a WhatsApp chat instead of a landing-page form — high-intent leads your team (or AI) can qualify the moment they tap.
- Feed → chat in one tap
- Leads land in My CDP
- Qualify with AI or humans
- Nurture with drips & journeys
Meta · Sponsored
Summer plan — chat now
Azmarq Sales
CTWA lead · online
Serve & automate
Inbox, tickets & AI Agents
Run WhatsApp like a contact center channel — multi-agent inbox, tickets, SLAs — plus AI Agents for FAQs with clean human escalation.
- Multi-agent Unified Inbox
- Tickets, queues & ownership
- AI Agent Studio with handoff
- Session / service window replies
Unified Inbox · WhatsApp
3 open · 1 AIPriya · Order delay
Human · Sales
Rahul · Size chart
AI Agent · FAQ
Neha · Invoice
Queue · Billing
Message categories
Templates power broadcasts — they're not the whole platform
Meta groups business-initiated messages into categories. Use them for outreach and notifications, then lean on Flows, Payments, Commerce, CTWA, and the service window for everything that happens after the first send.
Marketing
Offers, launches, and re-engagement via approved marketing templates — the fuel for broadcast campaigns.
Utility
Order updates, shipping, appointments, billing alerts — post-purchase and account notices customers expect.
Authentication
OTPs and verification for login, signup, and recovery — with optional SMS or Voice fallback.
Service window
Free-form replies after a customer messages you — sales, support, and counseling that feel human.
On Azmarq CPaaS
Every WhatsApp job maps to a module
You don't buy a lonely WhatsApp pipe — you operate acquisition, data, nurture, commerce conversations, and support in one console.
Broadcast campaigns
Segment sends with approved templates
My CDP · Journeys · Drips →
WhatsApp Flows
On-chat forms, booking, structured capture
AI Agents · Inbox handoff →
Payments
Collect in-thread · confirm with utility updates
Journeys · Inbox →
Commerce / catalogs
Browse, inquire, buy in chat
Unified Inbox · CDP →
CTWA Ads
Meta ads that open WhatsApp
CTWA Ads · My CDP →
Live service
Multi-agent chats, tickets, SLA
Unified Inbox →
Automation
FAQs, qualify, escalate
AI Agent Studio →
Omnichannel follow-up
WhatsApp + SMS / RCS / email / voice
Customer Journeys →
Example path
From ad click to paid order — still on WhatsApp
01
CTWA
Customer taps Message on WhatsApp
02
Flow
Books a slot / shares preferences
03
Commerce
Browses catalog in chat
04
Pay
Completes payment in thread
05
Utility
Gets order update + inbox support
Next in the Azmarq story
FAQs
Questions about WhatsApp Business
Straight answers for teams evaluating this module inside Azmarq CPaaS.
Talk to salesTemplates power outbound broadcasts — but the Platform also covers WhatsApp Flows, Payments, Commerce/catalogs, Click-to-WhatsApp Ads, live service chats, multi-agent inbox, and AI Agents. Azmarq is built for that full stack.
Yes — guided on-chat experiences for forms, booking, and structured capture, with handoff to AI Agents or humans in Unified Inbox when needed.
WhatsApp Payments and Commerce (catalogs, product messages, shopping conversations) are part of the Platform story we operate with brands. Confirm entitlements and India payment setup with sales for your use case.
No. Azmarq is for WhatsApp Business Platform (API) work — teams, automation, broadcasts, commerce, and CRM-like ops. The consumer Business App on a phone is a different product.
Yes. Azmarq is a Meta Business Partner — WhatsApp Business and CTWA workflows on a trusted partner stack.
You typically pay Azmarq (plan / wallet / usage) plus Meta’s category-based messaging fees by market. Talk to sales for a commercial fit to your mix of marketing, utility, auth, and conversation volume.
See the full WhatsApp Business stack on Azmarq
We’ll walk CTWA → Flows → Commerce → Payments → Broadcast → Inbox → AI against your use cases — not a single chatbot demo.