Azmarq · Pricing intelligence
Commercials that match how CPaaS actually runs
Hybrid packaging for WhatsApp-first ops across India & the Gulf — plan unlocks, capacity add-ons, prepaid wallets, and Enterprise / SMPP — with a plan advisor that thinks in layers, not vanity cards.
Unlock · Expand · Overage · Negotiate — four layers, one CPaaS
Plan prices and limits below are illustrative starting points for the website. Confirm live list prices, quotas, and entitlements with Azmarq sales before purchasing.
Currency
INR · GST invoicing
Payments
Razorpay (UPI) · Stripe
Cycles
Monthly · quarterly · yearly
Honesty
Site prices are illustrative
Plan Fit Advisor
Answer four questions. Get a commercial shape — not a guess.
Most pricing pages dump four cards and hope. This advisor maps job, module depth, seats, and volume behaviour to Starter / Growth / Pro / Enterprise — plus which cost layers you should expect.
What’s the primary job this quarter?
We’ll bias the plan recommendation to the commercial layer that actually matters.
Do you need Journeys, Voice, or AI Agents now?
These usually separate Starter from Growth / Pro packaging.
How many inbox / ops seats do you expect?
Seats often expand via add-ons — you may not need to jump plans immediately.
How does message volume behave?
Spiky traffic is a wallet conversation; carrier-grade SMS is an SMPP conversation.
Cost anatomy
Four invoices people confuse — we separate them
Industry-standard pages hide Meta fees inside “message pricing.” Azmarq shows the stack so finance, growth, and CX stop arguing about the wrong line item.
Azmarq plan / SaaS
Pays for modules, seats quotas, and the operating console. This is the ladder you see on the cards.
Azmarq usage / wallet
Pays for channel traffic after quota — WhatsApp, RCS, SMS, voice, email units (illustrative rates).
Network / Meta fees
WhatsApp category fees (and similar network charges) are typically billed separately by market. We don’t publish Meta rate cards here.
SMPP rate cards
Wholesale SMS sell rates are negotiated — never a checkbox inside Starter or Growth.
Unlock
SaaS subscription
Modules unlock by plan with usage quotas for contacts, messages, seats, and channels.
Pays for: Console access, included quotas, support tier, SLA target
Expand
Add-ons
Buy more contacts, message packs, agent seats, channels, IPs, warmup, or white-label when you need them.
Pays for: Capacity beyond base plan without a blind plan jump
Overage
Prepaid usage wallet
After plan quota, debit a wallet for WhatsApp, RCS, SMS, voice, and email so traffic doesn’t hard-stop.
Pays for: Spiky campaigns, OTP bursts, seasonal peaks
Negotiate
Enterprise / SMPP
Custom limits and support. SMPP often runs on rate cards with prepaid or postpaid credit — talk to sales.
Pays for: Wholesale SMS, white-label, custom SLA, volume commercials
Illustrative plan ladder
Starting-from examples for Starter, Growth, Pro. Enterprise is always custom. Confirm live list prices with sales.
Plan
Starter
Launch your first campaigns
₹2,999/ month
CTWA, My CDP, Email, Inbox, Drips — limited quotas. Journeys, Voice, and AI Agents not included.
- First CTWA + CDP launch
- Small inbox team
- Predictable low volume
- 14-day trial (illustrative)
- Email support
- Target SLA 99%
Most chosen
Growth
Scale across channels
₹7,999/ month
Broader channels plus Journeys / Voice / AI as the Growth entitlements allow — higher quotas than Starter.
- Journeys + multi-channel
- Spiky campaign calendars
- Growing CX ops
- 14-day trial (illustrative)
- Priority support
- Target SLA 99.5%
Plan
Pro
Unlock everything
₹19,999/ month
Full platform feature surface with higher limits for serious mid-market teams.
- Full module surface
- Higher seat / volume needs
- CSM-led operations
- 14-day trial (illustrative)
- Dedicated CSM
- Target SLA 99.9%
Plan
Enterprise
Built for your scale
Custom
Custom limits, white-glove support, higher SLA targets, white-label options, and SMPP commercials.
- Custom limits & SLA
- White-label / multi-tenant
- SMPP / wholesale SMS
- 30-day trial (illustrative)
- White-glove
- Target SLA 99.99%
| Compare | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Module unlocks | Core launch set | Broader + Journeys/Voice/AI as entitled | Full surface | Custom surface |
| Support | Priority | Dedicated CSM | White-glove | |
| Target uptime | 99% | 99.5% | 99.9% | 99.99% |
| SMPP | Not included | Not included | Sales track | Negotiated |
Scenario recipes
Price the job — not a feature checklist
Each recipe shows a recommended plan shape and which commercial layers usually show up on the invoice.
Module map
Illustrative entitlements by plan
Filter the column you care about. “As entitled” means confirm with sales for your Growth packaging. SMPP is never a self-serve checkbox on Starter/Growth.
| Module | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
| CTWA Ads | Included | Included | Included | Custom |
| My CDP | Included | Included | Included | Custom |
| Email Marketing | Included | Included | Included | Custom |
| Unified Inbox | Included | Included | Included | Custom |
| Drip Campaigns | Included | Included | Included | Custom |
| Customer Journeys | — | As entitled | Included | Custom |
| Voice 360 | — | As entitled | Included | Custom |
| AI Agent Studio | — | As entitled | Included | Custom |
| Messaging (SMS) | Quota / wallet | Quota / wallet | Higher limits | Custom |
| Google RCS | As entitled | As entitled | Included* | Custom |
| Enterprise SMS (SMPP) | — | — | Sales track | Negotiated |
*Channel entitlements and quotas are illustrative — confirm live packaging before purchase.
Add-ons
Expand capacity without jumping plans blindly
Smart commercials let you buy the bottleneck — seats, packs, social channels, IP, or white-label — instead of pretending every team must leap to Enterprise.
Extra Contacts
Grow My CDP and audience size without swapping the whole plan.
Channel packs
Email / WhatsApp / SMS / RCS packs when campaigns outgrow included quota.
Voice minutes
IVR, outbound, and callback capacity on Voice 360.
Inbox agent seats
Add CX capacity before you are forced into a plan jump.
AI agent
Expand AI Agent Studio capacity for deflection and assisted replies.
Social channels
Instagram / Facebook channel enablement where packaging allows.
Dedicated IP + warmup
Email deliverability controls — IP add-on plus one-time warmup.
White-label / domain
Remove Azmarq branding and use a custom domain for agency / multi-brand ops.
Usage wallet
Overage without a hard stop
Illustrative wallet fallback unit rates (INR, subject to change). SMPP sell rates are custom — do not treat demo figures as live carrier deals.
| Channel | Illustrative unit | Note |
|---|---|---|
| ~₹0.65 / unit | Illustrative fallback | |
| RCS | ~₹0.45 / unit | Illustrative fallback |
| SMS | ~₹0.18 / unit | Portal / wallet — not SMPP |
| Voice | ~₹1.2 / min | Illustrative fallback |
| ~₹0.04 / unit | Illustrative fallback |
- Keeps journeys and OTP traffic alive during spikes
- Not a substitute for negotiated SMPP rate cards
Enterprise messaging
SMPP is a commercial track — not a plan cell.
Aggregators and SMS-heavy enterprises negotiate binds, routing, and rate cards. Starter and Growth do not “include SMPP.” Talk to sales for packaging — we don’t publish live sell rates on this page.
When to call sales about SMPP
- You already speak SMPP (TX/RX/TRX) in your stack
- Volume and routing policy are the product
- You need CDR-led reconciliation and credit terms
- Portal SMS packs no longer match your architecture
Billing
India-ready invoicing
Billing cycles: monthly / quarterly / yearly. Currency: INR with GST invoicing. Product references Razorpay (UPI) / Stripe for payments. Annual often packages cleaner cashflow — confirm any cycle incentives with sales (not published as a fixed % here).
Starter
Founders and small teams launching CTWA, CDP, drips, email, and a first inbox.
Growth
Teams adding journeys, broader channels, and higher quotas — often the featured mid step.
Pro
Serious mid-market ops that want the full feature surface with stronger support.
Enterprise / SMPP
Custom limits, white-glove support, white-label, and wholesale SMS commercials.
Operating path
- 01
Pick a plan shape
Starter → Growth → Pro for modules; Enterprise when limits and support must be custom.
- 02
Map quotas
Contacts, messages, seats, and channels — confirm live entitlements with sales.
- 03
Add capacity
Use add-ons for seats, packs, social channels, IPs, or white-label when you outgrow base quotas.
- 04
Fund overage
Prepaid wallet keeps WhatsApp, RCS, SMS, voice, and email from hard-stopping after quota.
FAQs
Questions about pricing
How plans, wallets, Meta fees, and enterprise / SMPP commercials work on Azmarq CPaaS.
Talk to salesPlan figures on the site are illustrative. Sales confirms live list prices, module entitlements, and any enterprise packaging.
SaaS plans unlock modules and quotas; add-ons expand capacity; prepaid wallets cover overage; Enterprise and SMPP are custom commercials.
It maps your job (acquire / CX / journeys / wholesale / full stack), module depth, seats, and volume behaviour to an illustrative plan shape and which cost layers (SaaS, add-ons, wallet, SMPP) you should expect — not a binding quote.
Usually no. You typically pay Azmarq (plan / wallet / usage) plus Meta’s category-based messaging fees by market. We don’t publish Meta rate cards on the site.
Product references Razorpay (including UPI) and Stripe, with INR billing and GST invoicing for Indian customers.
SMPP is a separate enterprise messaging track — not a tiny add-on inside self-serve plan cards.
After plan quota, illustrative wallet units can debit WhatsApp, RCS, SMS, voice, and email so traffic doesn’t hard-stop. Confirm live unit rates with sales — SMPP sell rates stay custom.
Illustratively, Starter focuses on CTWA, My CDP, Email, Inbox, and Drips. Journeys, Voice, and AI Agents typically appear on Growth+ packaging — confirm live entitlements before purchase.
Yes — inbox agent seats and other capacity items are positioned as add-ons so you can expand without always jumping plans.
Yearly figures on the site are illustrative annualizations. Confirm cycle incentives and GST with sales — we don’t publish a fixed discount percentage.
Need a quote that matches your stack?
We’ll map modules, quotas, wallets, and SMPP needs to live list prices — not just the illustrative ladder above.
