Azmarq · WhatsApp Commerce
Catalogs, carts, and closers — inside the chat
Turn product interest into a WhatsApp shopping conversation: CTWA in, catalog answers, CDP memory, inbox or payments to close — then utility updates that keep the order alive.
Shopper experience
Stop sending shoppers to a slow mobile site mid-intent
People already reply on WhatsApp. Commerce on Azmarq lets you answer with real product surfaces — then keep the same thread for objections, COD, and delivery updates — instead of leaking demand into abandoned tabs.
- Platform / API commerce — not only a single-phone Business App
- Same console story as CTWA, CDP, Inbox, and Journeys
- Fallback Solutions when utility alerts must still land on SMS
Shopper
Do you have the runner in size 8?
Brand
Yes — here’s the product card with sizes in stock.
Shopper
Can I COD to 560001?
Brand
Confirmed. Sharing order summary + tracking next.
Catalogs
Product surfaces matched to the question
Single product
Answer “do you have this in navy?” with a product card — image, price, and a clear next action — instead of a text wall.
- SKU-level clarity
- Variant questions stay in-thread
- Fast path to cart / agent
Hero SKU
Collection
Detail
Pay / confirm
CTWA funnel
Ads should open a shelf — not a form
Click-to-WhatsApp is the acquisition door; commerce is what happens after the tap.
01
Ad opens chat
CTWA creative lands the shopper in WhatsApp with product context intact.
02
Catalog answers
Bot, flow, or agent sends the right product card / collection.
03
CDP remembers
Profile, opt-in, SKU interest, and campaign tags store in My CDP.
04
Close & support
Payment / COD / inbox assist — then utility updates and win-back drips.
Checkout
Close the way your category actually pays
In-chat payments
Where WhatsApp Payments and your market entitlements allow, collect deposit or order value without bouncing to a fragile mobile checkout tab.
Confirm India payment enablement with sales
COD with confirmation
Many Indian categories still run COD — use chat to confirm address, pin code, and intent before dispatch, cutting fake orders.
Pairs with utility shipping templates
Assisted checkout
Stylist or sales agent in Unified Inbox finalizes size, bundle, and payment link when the shopper needs a human.
AI can pre-qualify before handoff
Inbox & AI
Automation for FAQ. Humans for judgment.
AI Agent Studio can handle sizing charts, shipping FAQs, and catalog pointers. When the shopper hesitates, wants a bundle, or disputes COD — Unified Inbox takes ownership with the product context still in the thread.
AI deflects
Size, stock, shipping windows, return policy
Agent closes
Bundles, discounts, VIP exceptions
Ops sees tickets
SLA · ownership · internal notes
Fallback covers
Utility SMS if WhatsApp update fails
Module map
Commerce is a stack — not a single toggle
| Capability | How it runs | Module |
|---|---|---|
| Ad-to-chat acquisition | Meta CTWA → product conversation | CTWA Ads |
| Profiles & intent | SKU interest · opt-ins · segments | My CDP |
| WhatsApp platform | Templates · session · quality | WhatsApp Business |
| Selling assist | Agents · tickets · SLA | Unified Inbox |
| Automation | FAQ · sizing · handoff | AI Agent Studio |
| Lifecycle | Browse recovery · reorder | Journeys / Drips |
| Reach insurance | SMS / RCS / email hops | Fallback Solutions |
Where WhatsApp Commerce fits
E-Commerce & D2C
Drops, bundles, and cart recovery that stay in chat.
Open →
Retail
Click-and-collect, store stock, associate-assisted selling.
Open →
Travel & hospitality
Upsell tiles, add-ons, and itinerary-linked offers.
Open →
Automotive
Model cards, accessory packs, service upsells.
Open →
Agencies
Run commerce creative for brands on Azmarq CPaaS.
Open →
Enterprises
Catalog discipline plus inbox ops at multi-brand scale.
Open →
Next in the Azmarq story
FAQs
WhatsApp Commerce — FAQs
Straight answers for teams evaluating this module inside Azmarq CPaaS.
Talk to salesCatalogs, product messages, and shopping conversations on WhatsApp Business Platform — connected to CTWA, My CDP, Unified Inbox, and payments where your entitlements allow.
No. Commerce here is API / Platform work for teams — catalogs at scale, CTWA product intent, and agent assist — not only a single-phone Business App.
Payments availability depends on market, WABA setup, and packaging. Confirm India payment enablement with sales for your use case. Many brands also run COD confirmation in chat.
Click-to-WhatsApp ads open product chats that land in My CDP; catalogs and inbox agents continue the sale in the same conversation thread.
Yes — AI Agent Studio can cover sizing, stock, and shipping FAQs, then hand off to Unified Inbox when judgment or negotiation is needed.
Use Fallback Solutions so utility alerts can hop to SMS (or email) while keeping the same order context and inbox ownership for replies.
Azmarq connects chat commerce to your CPaaS ops stack. Many teams still keep their storefront/OMS — WhatsApp becomes the conversation layer, not a full ERP replacement.
Ready to sell in WhatsApp?
We’ll map catalogs, CTWA product intent, inbox assist, and payments eligibility to your brand — with honest India packaging.