Azmarq — One Platform · Every Conversation

Azmarq · Voice 360

Numbers, IVR, dialing, AI voice & analytics — one voice suite

Voice 360 puts DID/toll-free/mobile/missed-call numbers, IVR Studio, inbound & outbound (OBD / predictive / AI), call-centre workflows, speech, media, logs, and analytics on the same CPaaS stage as WhatsApp — so calls are the next step after chat, not a vendor island.

Voice 360 illustration — IVR, numbers, inbound/outbound, and agent queues

Numbers · IVR · inbound/outbound · AI voice · analytics

V

Voice 360 suite

Same CPaaS stage as WhatsApp — not a bolted-on PBX

Numbers

DID · TF · mobile

IVR Studio

Route · collect

Inbound

Queues · agents

Outbound

OBD · predictive

AI voice

Guardrailed

Analytics

Logs · coaching

Operate voice with digital

  1. 01Provision the right number type
  2. 02Design IVR and queue ownership
  3. 03Run inbound + structured outbound
  4. 04Add AI voice where it earns trust
  5. 05Read logs and tune the next dial
  6. 06Trigger voice from Journeys & Inbox
Need chat ownership after the call? Unified Inbox →

Number types

DID · toll-free · mobile · missed-call

IVR Studio

Route · collect · hand off

Outbound modes

OBD · predictive · AI

Omnichannel

Journeys · Inbox · CDP

Clarify first

Voice 360 vs a bolted-on PBX

Most stacks buy voice as a separate PBX, then lose the WhatsApp thread. Azmarq treats voice as a CPaaS channel — numbers and IVR with journeys, inbox, and CDP in one operating model.

Voice 360

CPaaS voice suite

Numbers, IVR, inbound/outbound, AI voice, and analytics that share identity with chat and SMS.

Standalone PBX

Channel island

Strong for desks phones — weak when CTWA leads and WhatsApp tickets need the same customer story.

Unified Inbox

Ownership layer

Where agents own chat and escalations after (or beside) the call — tickets, SLA, routing.

Explore Inbox →

Inventory

Numbers that match the job — not one generic line

Provision DID, toll-free, mobile, and missed-call patterns so acquisition, support, and campaigns each have the right voice footprint — then route those numbers into IVR, agents, or journeys.

  • DID, toll-free, mobile, and missed-call patterns
  • Assign numbers to IVR, queues, or campaigns
  • Missed-call capture that feeds digital follow-up
  • Operate numbers inside the same Azmarq account as chat
Connect numbers to journeys

Number inventory

  • DIDLocal inbound · Assigned
  • Toll-freeNational support · Active
  • MobileCampaign CLI · Active
  • Missed-callLead capture · Live

IVR Studio

Design call flows your ops team can actually own

IVR Studio is where you route, collect DTMF inputs, branch by intent, and hand off to agents or automations — without treating the PBX as a separate product island.

  • Node-based flows: welcome → department → agent or bot
  • Collect inputs for language, product, or ticket type
  • Escalate cleanly into call-centre or Unified Inbox context
  • Reuse the same customer identity from My CDP where available
See agent handoff in Inbox

IVR Studio

Node

Welcome

Node

Sales

Node

Support

Node

Callback

Node

Agent

Contact centre

Inbound that sits next to chat — not beside it

Support inbound queues, agent workflows, and callbacks so voice becomes the high-stakes step after WhatsApp — with ownership and history your CX team can supervise.

  • Inbound queues for sales, support, and collections
  • Agent workflows alongside digital tickets
  • Callback and missed-call recovery patterns
  • Context that doesn’t reset when the channel changes
Explore Unified Inbox

Inbound

Live

Queue

Sales

Agents

Ready

Callback

Queued

Outreach

OBD, predictive & structured outbound with logs

Run reminders, confirmations, and collections-style outbound with dialing modes that fit volume — and keep logs so compliance and ops can audit what happened.

  • OBD and predictive-style outbound patterns
  • Reminder and confirmation programs at scale
  • Pair voice with SMS / WhatsApp backups from journeys
  • Logs for ops review — not fire-and-forget dialing
Add SMS as voice backup

Outbound program

EMI reminder · batch

ModeOBD / predictive-ready
AudienceCDP · due today
BackupSMS if no answer
LoggingOn

AI voice

AI outbound & speech with human escalation

Use AI voice where automation earns its keep — with guardrails and a clear path to a human when the conversation needs judgment, empathy, or payment sensitivity.

  • AI outbound patterns for qualification and reminders
  • Speech / media capabilities inside the Voice 360 suite
  • Escalation when AI should stop talking
  • Same AI philosophy as Agent Studio: tools + guardrails, not black boxes
See AI Agent Studio

AI voice session

Guardrailed

“Confirming your appointment for tomorrow at 10:30. Press 1 to confirm, 2 to reschedule.”

Intent: confirm · escalate if payment dispute

Insights

Logs & analytics that improve the next dial

Voice without visibility becomes a cost centre. Voice 360 keeps media, speech signals, logs, and analytics in the suite so supervisors can tune IVR, scripts, and staffing.

  • Call logs for audit and coaching
  • Analytics for volume, outcomes, and queue health
  • Media / speech artefacts where your program needs them
  • Feedback loops into IVR and journey design
Review analytics on a demo

Voice analytics

Answered

Healthy

Queue wait

Watch

Escalations

Tracked

IVR drop-off reviewed
Script A/B tagged
Coach queue ready

Orchestration

Voice as a journey step — after chat, not instead of it

Trigger callbacks, confirmations, or collections calls when WhatsApp goes quiet. Keep the digital thread, then escalate to voice with the same CDP profile.

  • Missed call → WhatsApp / SMS follow-up
  • Chat → scheduled callback when intent is high
  • Voice OTP when SMS isn’t enough alone
  • Stop conditions so journeys don’t double-ping after a live call
Explore Customer Journeys

Journey · High-intent lead

  1. 01WhatsApp · qualify
  2. 02No reply · 2h
  3. 03Voice · callback
  4. 04SMS · confirm slot

Voice in the India CPaaS story

Calls aren’t a separate vendor.They’re the next step after chat.

Pair Voice 360 with Journeys and Unified Inbox — callbacks, collections, and confirmations that already know the digital thread. Respect quiet hours and DND norms; log outcomes so journeys stop when a human already closed the loop.

Plan entitlements and minute wallets are commercial — confirm Voice access on your tier with sales. Website figures stay illustrative.

Where teams use it

Voice jobs across the funnel

From missed-call capture to collections — same suite, different urgency. No invented ROI claims — just operating patterns that fit India CX.

Missed-call acquisition

Capture intent on a flash/missed-call number, then continue on WhatsApp or callback from the same profile.

Collections & EMI reminders

Combine OBD / AI outbound with SMS and WhatsApp nudges — timed, logged, and stoppable when paid.

Appointment confirmations

IVR or outbound confirmations for clinics, salons, and field services with digital backup.

Contact centre escalation

Move complex WhatsApp threads to a live call without losing ticket ownership.

Voice OTP & step-up auth

Audio codes when SMS deliverability or policy requires a voice path.

Enterprise CX stacks

Run voice beside inbox, CDP, and journeys for mid-market and enterprise ops teams.

How it maps on Azmarq

Capability → what you run → module

Stand up voice that works with digital

01

Provision

Pick DID, toll-free, mobile, or missed-call patterns.

02

Design

Build IVR, queues, and ownership with Inbox.

03

Dial

Run inbound and structured outbound with logs.

04

Orchestrate

Trigger voice from Journeys with chat/SMS backups.

FAQs

Questions about Voice 360

Straight answers for teams evaluating this module inside Azmarq CPaaS.

Talk to sales

Numbers (DID, toll-free, mobile, missed-call), IVR Studio, inbound/outbound (OBD / predictive / AI outbound), call-centre workflows, speech/media, logs, analytics, and voice OTP patterns — as a suite inside Azmarq CPaaS, not a bolted-on PBX.

Yes. Use voice as a channel inside omnichannel journeys — callbacks, confirmations, collections — and keep chat context in Unified Inbox where your plan allows.

Voice OTP is part of the Voice 360 surface for teams that need an audio fallback when SMS or WhatsApp isn’t enough alone.

Voice 360 shares customer identity with My CDP, orchestration with Journeys, and ownership with Unified Inbox — so calls are the next step after chat, not a vendor island.

Voice entitlements depend on plan packaging (often Growth+). Confirm live module access and minute wallets with sales — website figures stay illustrative.

Yes — missed-call capture patterns can feed journeys and inbox ownership so digital follow-up continues from the same customer profile.

Put voice on the same stage as WhatsApp

See IVR, numbers, outbound, and digital handoffs on a demo — with plan entitlements confirmed by sales.

Customer feedback

Conversations that teams can actually operate

Honest notes from growth, CX, ops, and compliance teams running CTWA, WhatsApp, journeys, inbox, voice, AI, and enterprise SMS on Azmarq CPaaS.

Meta Business Partners

Google Partner · Carrier-connected India · ISO 27001 · SOC 2 Type II

Featured feedback · CTWA Ads

CTWA leads finally land in one place. Our team qualifies on WhatsApp instead of chasing form dumps across tools — then My CDP keeps the thread for journeys.
AR

Ananya R.

Performance Marketing Lead · D2C · Bengaluru

Why teams stay

  • WhatsApp-first ops with SMS, RCS, email & voice
  • India-ready journeys, DND timing & sender discipline
  • Inbox, CDP, and AI handoff in one CPaaS stage
  • Enterprise SMS (SMPP) when volume is the product
Customer Journeys
Journeys with DND-aware waits and WhatsApp + SMS fallbacks feel built for India — not a US playbook pasted on.

Vikram S.

Growth Manager · Edtech · Pune

Unified Inbox
Unified Inbox cut the tab chaos. Tickets, queues, and SLAs finally match how our contact center actually works.

Neha K.

Head of CX · BFSI · Mumbai

Enterprise SMS
We needed SMPP-grade volume without bolting on another vendor. Azmarq kept wholesale SMS next to our WhatsApp stack.

Rahul M.

Operations Director · Logistics · Delhi NCR

Trust & Security
Security reviews went smoother with ISO 27001, SOC 2 Type II, and clear localization answers. That mattered for sign-off.

Priya T.

IT Compliance · Healthcare · Hyderabad

AI Agent Studio
AI Agent Studio handles FAQs on CTWA traffic, then hands off cleanly. Humans only see conversations that need them.

Arjun P.

Product Owner · Marketplace · Chennai

My CDP
My CDP stopped our spreadsheet segment nightmare. Opt-ins and attributes stay with the contact when we broadcast or drip.

Sana M.

CRM Lead · Retail · Ahmedabad

Voice 360
Voice callbacks after WhatsApp go quiet closed more high-intent leads than another SMS blast. Same profile, same journey.

Karan D.

Sales Ops · Real Estate · Noida

Messaging (SMS)
Messaging SMS for OTPs and alerts sits in the same console as WhatsApp. Finance finally sees one wallet story.

Meera L.

Engineering Manager · Fintech · Gurugram