Azmarq · Email Marketing
Campaigns, automations, and transactional email — with deliverability teeth
Run branded campaigns and product mail from one stack: templates, CDP lists, automations, transactional API, plus domains, IPs, warmup, routing, bounces, and suppression — built to work with WhatsApp-first journeys, not against them.
Campaigns + transactional API + deliverability — one stack
Email Marketing
Campaigns · API · domains · IPs · suppression
Campaigns
Lifecycle & promos
Templates
Brand + product
CDP lists
Shared audiences
Automations
Triggered mail
API
Transactional
Deliverability
Ops stack
What you run day to day
- 01Build campaigns & templates
- 02Activate My CDP segments
- 03Automate welcome & nurture
- 04Ship transactional mail via API
- 05Protect domains, IPs & suppression
- 06Pair email with WhatsApp journeys
Campaigns + API
One email stack
My CDP audiences
Shared with WhatsApp
Deliverability ops
Domains · IPs · suppression
Journey-ready
Email step + chat nudge
Clarify first
Campaigns vs transactional vs drips vs journeys
Most email pages blur marketing blasts, product mail, and orchestration. Azmarq keeps the jobs clear — so you pick the right module instead of bolting on another ESP.
Email Marketing
Campaigns + API
Templates, lists, automations, transactional sends, and deliverability tooling.
Drip Campaigns
Light nurture
Focused sequences when you don’t need full multi-channel journey complexity.
Explore Drips →Customer Journeys
Full orchestration
Multi-channel canvas with waits, branches, and WhatsApp / SMS / RCS / voice steps.
Explore Journeys →WhatsApp Business
High-intent chat
When the next best action is a conversation — not another long email.
Explore WhatsApp →Outreach
Campaigns that carry the longer story
Newsletters, launches, digests, and lifecycle sends when the message needs room — while WhatsApp and SMS handle the high-intent nudges from the same Azmarq audiences.
- Branded campaign sends from one console
- Lifecycle and promotional programs side by side
- Schedule and measure without a second ESP island
- Pair with chat channels when the next step is a conversation
Campaign · Lifecycle
Your weekly digest is ready
Longer stories in email — high-intent nudges on WhatsApp from the same segment.
Open rate trend · monitored
Sent
24.1k
Opens
38%
CTA
4.2%
Creative
Templates your brand can reuse
Ship consistent layouts for marketing and product mail — so campaigns stay on-brand and transactional templates stay reliable for engineers and ops.
- Reusable campaign and product templates
- On-brand layouts for digests, receipts, and alerts
- Faster launches without rebuilding every send
- Shared stack for marketing and transactional traffic
Template library
Audience truth
Lists that start from My CDP — not a CSV silo
Activate segments and opt-ins from My CDP so email campaigns inherit the same contact truth as WhatsApp, SMS, RCS, and journeys — instead of drifting into a disconnected list tool.
- CDP segments as campaign audiences
- Consent and attribute hygiene in one place
- Lists that stay aligned with chat channels
- Fewer “wrong audience” surprises across GTM
Audience · My CDP
Same truth as WhatsApp & journeys
Lifecycle
Automations for welcome, nurture & reminders
Trigger email when someone joins a segment, completes an event, or needs a follow-up — then hand high-intent moments to WhatsApp or Inbox instead of another newsletter.
- Event- and segment-triggered email steps
- Welcome, onboarding, and reminder sequences
- Works with Drip Campaigns for lighter nurture
- Escalate to Journeys when multi-channel branching matters
Automation · Welcome
- 01Trigger · CDP segment entry
- 02Email · welcome + tips
- 03Wait 2 days
- 04WhatsApp · high-intent nudge
Product mail
Transactional API your engineers can ship on
Receipts, password resets, order updates, and product notices via API — with the same deliverability controls marketing expects for campaigns, not a bolted-on second vendor.
- API access for receipts, alerts, and product email
- Template-driven transactional sends
- Locale-ready product mail for Indian GTM
- Quota and wallet visibility inside Azmarq billing
Transactional API
AcceptedPOST /v1/email/send
{
"to": "user@brand.in",
"template": "order_receipt",
"locale": "en-IN"
}Receipts · resets · product alerts
Inbox placement
Deliverability with real operational teeth
Domains, IPs, warmup, smart routing, bounce handling, and suppression — the admin-side stack that keeps campaigns and transactional mail trustworthy instead of “hope it lands.”
- Domain and IP management
- Warmup and smart routing
- Bounce handling and suppression lists
- Shared hygiene for campaign + transactional traffic
Deliverability stack
- DomainsReady
- IPsReady
- WarmupReady
- Smart routingReady
- BouncesReady
- SuppressionReady
Omnichannel
Email in journeys — WhatsApp when chat wins
Use email for depth, then nudge on WhatsApp, SMS, or RCS when the next best action is a conversation. One CDP, one journey canvas, one Azmarq console.
- Email steps inside Customer Journeys
- WhatsApp / SMS / RCS for high-intent follow-ups
- Inbox handoff when someone replies on chat
- India-aware timing alongside other channels
Journey · Channel mix
- 01Email · story + offer
- 02Wait · no click
- 03WhatsApp · short nudge
- 04Inbox if customer replies
Visibility
Reporting marketing and product can both read
See engagement and operational health without exporting everything to a spreadsheet — so lifecycle owners and engineers share one view of what shipped and what bounced.
- Campaign and send visibility in-console
- Deliverability health signals
- Transactional traffic alongside marketing
- Ties back to Azmarq plan quotas and wallets
Email health
Campaign + transactional
Campaign sends
HealthyTransactional API
HealthyBounce rate
Within bandSuppression list
SyncedEmail that fits WhatsApp-first GTM
Longer stories in email.High-intent nudges on WhatsApp.
Use My CDP segments for both — so lifecycle email and chat nurture share one audience truth. Email carries depth; WhatsApp, SMS, and RCS carry urgency.
When you need branching across channels, move up to Customer Journeys. When you need a lighter sequence, use Drip Campaigns.
Where teams use it
Email jobs across industries
Same stack — different mix of campaign depth and transactional reliability. Built for Indian GTM where chat often closes what email starts.
E-commerce & D2C
Digests, launches, and abandoned-browse email — then WhatsApp when the customer is ready to chat or buy.
SaaS & edtech
Onboarding series, product updates, and renewal notices with transactional receipts via API.
BFSI & fintech
Lifecycle education in email; OTPs and critical alerts on SMS/WhatsApp from the same CDP.
Travel & hospitality
Itineraries and offers in email; day-of reminders and service on chat channels.
Enterprises
Branded campaigns plus product mail with domain/IP discipline and suppression hygiene.
Agencies
Run client email programs inside Azmarq while coordinating WhatsApp-first nurture in journeys.
How it maps on Azmarq
Capability → what you run → module
Email rarely wins alone. Use this map to see when CDP, drips, journeys, or WhatsApp should join the story.
Campaigns & templates
Newsletters · launches · digests
Email Marketing →Audiences & consent
Segments · lists · attributes
My CDP →Light nurture sequences
Tips · reminders · follow-ups
Drip Campaigns →Multi-channel orchestration
Email + WhatsApp + SMS + RCS + voice
Customer Journeys →Transactional / product mail
API · receipts · alerts
Email Marketing →High-intent chat
Nudges · inbox · AI
WhatsApp Business →
From creative to inbox placement
01
Build & list
Campaigns, templates, and lists aligned to My CDP segments.
02
Automate & API
Triggered lifecycle mail plus transactional product sends.
03
Protect deliverability
Domains, IPs, warmup, routing, bounces, and suppression.
04
Orchestrate
Email in journeys — WhatsApp when chat is the next best action.
Next in the Azmarq story
FAQs
Questions about Email Marketing
Straight answers for teams evaluating this module inside Azmarq CPaaS.
Talk to salesNo. Azmarq Email Marketing covers campaigns and transactional / API sends so lifecycle and product mail share deliverability tooling and the same CDP audiences.
Yes. Build audiences in My CDP and activate them in Email Marketing alongside WhatsApp, SMS, RCS, and journeys — so email isn’t a disconnected list tool.
Use Email Marketing for campaigns, automations, and transactional API. Choose Drip Campaigns for lighter nurture sequences. Use Customer Journeys when you need multi-channel branching with WhatsApp, SMS, RCS, email, and voice.
Admin-side controls for domains, IPs, warmup, smart routing, bounce handling, and suppression lists — shared across campaign and transactional traffic.
Yes. The transactional email API supports receipts, password resets, alerts, and other product mail with template-driven sends and operational visibility.
Use email for longer stories and education; use WhatsApp (and SMS/RCS) for high-intent nudges and conversations — from the same My CDP segments and journey logic.
It’s the Azmarq email module inside your CPaaS — built so campaigns and transactional mail sit next to WhatsApp, SMS, journeys, and inbox instead of living in a separate vendor silo.
Email that works with your WhatsApp motion
See campaigns, transactional API, and deliverability tooling on a demo — then pair email with journeys and chat where it converts.
