Azmarq · AI Agent Studio
Build AI agents with guardrails — not black-box bots
Persona, model, channels (WhatsApp, RCS, email), knowledge bases, tools, playground, evals, and analytics — plus window hours, cost caps, escalation, and approvals.
Guardrails · knowledge · tools · inbox escalation
Agent config
- Persona · Brand voice
- Model · Selected
- Channels · WA / RCS / Email
- Knowledge · Attached
Playground
Eval readyPath to production
- 01Compose persona, model, and channels
- 02Attach knowledge bases and tools
- 03Set hours, cost caps, and approvals
- 04Test in playground and run evals
- 05Deploy on WhatsApp / RCS / email
- 06Escalate to Unified Inbox when needed
Channels
WhatsApp · RCS · Email
Grounding
Knowledge bases · tools
Control
Hours · cost caps · approvals
Handoff
Unified Inbox escalation
Clarify first
AI Agent Studio vs dumb FAQ chatbot vs human-only inbox
Automation without brakes is a liability. Humans-only doesn’t scale CTWA volume. Azmarq keeps the middle path: agents with guardrails and a clean handoff to people.
AI Agent Studio
Guarded agents
Persona, knowledge, tools, playground, evals — plus hours, cost caps, approvals, and inbox escalation.
Dumb FAQ chatbot
Script island
Keyword trees and canned answers with no tools, no cost caps, and no honest path to a human who can close.
Human-only inbox
Seat-bound
Every CTWA and FAQ hits a person — fine at low volume, expensive when ads and after-hours traffic spike.
Explore Unified Inbox →Identity
Persona & model you control — not a mystery voice
Define brand voice, tone, and model selection so agents sound like your company — and so product and compliance teams know what’s speaking to customers.
- Brand persona and tone controls
- Model selection with clear ownership
- Instructions your team can review
- Consistency across WhatsApp, RCS, and email
Agent config
- Persona · Brand voice
- Model · Selected
- Tone · Helpful · concise
- Locale · India EN / HI-ready
Reach
Channels where conversations already happen
Deploy agents on WhatsApp, RCS, and email — the surfaces Indian GTM actually uses — instead of a widget that never leaves your marketing site.
- WhatsApp as the primary conversation channel
- RCS where richer inbox UX wins
- Email for longer threads and follow-ups
- Same agent identity across surfaces
Deployed channels
Grounding
Knowledge bases that keep answers honest
Attach product docs, FAQs, and policy content so agents ground replies in what you approve — not invent pricing or promises from thin air.
- Attach knowledge bases per agent
- Update content without redeploying chaos
- Ground answers in approved material
- Scope knowledge by product or brand
Knowledge attached
Actions
Tools & actions beyond FAQ recitation
Let agents recommend, update CRM fields, book demos, or route — with explicit tools — so automation does work, not only chat filler.
- Tools for CRM updates and bookings
- Recommend next steps from context
- Route to the right queue or journey
- Actions your ops team can audit
Tools & actions
Safe testing
Playground before production traffic
Try prompts, edge cases, and tool calls in a sandbox — so the first time a customer sees the agent isn’t also the first time your team does.
- Interactive playground for prompt QA
- Test tool calls before go-live
- Replay tricky customer phrasings
- Ship with fewer surprise replies
Playground
Eval readyControl
Guardrails: hours, cost caps & approvals
Window hours, spend caps, and approval paths so AI can act — and know when to stop. Built for WhatsApp windows and Indian ops realities, not unbounded bots.
- Operating hours and quiet windows
- Cost caps before spend runs away
- Approvals for sensitive actions
- Hard stops when guardrails trip
Guardrails
ActiveQuality
Evals & analytics you can actually read
Measure live runs, eval scores, and conversation health so AI isn’t a faith-based rollout — product and CX share one view of what’s working.
- Evals before you scale traffic
- Live-run analytics in console
- Quality signals ops can act on
- Iterate persona and knowledge from data
Evals & analytics
Live runs · last 7 days
Eval score
Pass
Resolved by AI
Healthy
Escalated
Expected
Guardrail trips
Low
Handoff
Inbox escalation when a human should close
Hand high-intent or stuck chats into Unified Inbox with context — so agents qualify and answer FAQs, while your best people close the ones that pay.
- Escalate to Unified Inbox queues
- Preserve thread context on handoff
- AI for volume; humans for judgment
- Works with CTWA and journey traffic
Handoff
- 01Agent completes FAQ
- 02Intent scored · hot
- 03Escalate → Unified Inbox
- 04Sales queue · full context
Controlled automation
AI that can act.And know when to stop.
Azmarq agents are built for conversation-led growth — with WhatsApp window awareness, cost caps, and clean handoff into Unified Inbox.
Qualify CTWA volume, answer from knowledge, take tool actions — then escalate the chats that need a human. Pair with Voice 360 when a callback beats another message.
Where teams use it
Agent jobs with brakes included
Same studio patterns — different risk. From CTWA qualification to after-hours coverage, agents stay useful because guardrails and inbox handoff are first-class.
CTWA qualification
Answer ad FAQs at volume, then escalate hot intent to sales queues.
Support deflection
Grounded answers from knowledge bases with clean human handoff.
Sales assist
Recommend plans, book demos, and update CRM via tools.
After-hours coverage
Guardrailed agents during quiet windows — escalate when hours reopen.
Multi-brand ops
Separate personas and knowledge per brand inside one Azmarq account.
Voice + chat follow-up
Pair with Voice 360 when a callback beats another chat turn.
How it maps on Azmarq
Capability → what you run → module
Agents don’t replace the stack — they sit between volume and seats. Use this map when Inbox, CTWA, Voice, WhatsApp, or CDP should join the story.
AI agents with guardrails
Persona · knowledge · tools · evals
AI Agent Studio →Human conversation
Queues · assignment · history
Unified Inbox →Ad-to-chat volume
CTWA leads → agent qualify
CTWA Ads →Callback & IVR
Voice when chat isn’t enough
Voice 360 →Primary chat channel
Templates · sessions · WABA
WhatsApp Business →Contact context
Segments · attributes · consent
My CDP →
From playground to production traffic
01
Compose
Persona, model, channels, and knowledge bases.
02
Guardrail
Hours, cost caps, approvals, escalation paths.
03
Evaluate
Playground, live runs, and evals before you scale.
04
Escalate
Hand high-intent chats to Unified Inbox with context.
Next in the Azmarq story
FAQs
Questions about AI Agent Studio
Straight answers for teams evaluating this module inside Azmarq CPaaS.
Talk to salesStudio agents are configured with persona, knowledge, tools, playground, evals, and guardrails — window hours, cost caps, approvals, and clean human escalation — not a black-box bot bolted onto WhatsApp.
Attach knowledge and tools so agents can qualify CTWA leads, recommend next steps, route tickets, and escalate to humans with context.
Primarily on WhatsApp and other enabled channels (such as RCS and email where your plan allows) — with handoff into Unified Inbox when a person should take over.
Window hours, cost caps, escalation paths, and approvals — so agents know when to act and when to stop.
Use playground, live runs, evals, and analytics before you widen traffic — so automation earns trust instead of surprising customers.
Yes. Agents can qualify ad chats first, then escalate high-intent conversations to Unified Inbox so your best people spend time where it pays.
Agents work best with clean profiles and segments from My CDP — so qualification and handoff aren’t starting from zero.
Automate with brakes, mirrors, and a steering wheel
See AI Agent Studio with guardrails and inbox escalation on a demo.
