Azmarq · Google RCS
Rich messaging that feels like an app — inside the SMS inbox
Google RCS upgrades traditional SMS with verified branding, media, carousels, suggested replies, and read receipts — orchestrated in Azmarq journeys, with SMS fallback and WhatsApp for high-intent chats, in one CPaaS console.
Official
Google Partner
Rich messaging that feels like an app — inside the SMS inbox
Google RCS on Azmarq
Branding · media · actions · journeys · inbox
Branding
Verified presence
Media
Carousels & cards
Actions
Suggested replies
Signals
Delivery & read
Journeys
RCS + fallback
Inbox
Agent handoff
Brand · Preview
RCS business message
Weekend edit
Tap a card to shop
Google Partner
Azmarq is a Google Partner — RCS and Google-ecosystem messaging with partner-grade delivery.
Google Partner
RCS-ready on Azmarq
Beyond plain SMS
Brand · media · actions
Omnichannel
Journeys · CDP · Inbox
Smart fallback
SMS when RCS isn’t available
Clarify first
RCS vs SMS vs WhatsApp
Most channel pages pitch “rich messaging” without saying when to use which inbox. Azmarq keeps the mix honest — so RCS upgrades the SMS inbox, WhatsApp owns high-intent chat, and classic SMS remains the reliable fallback.
Google RCS
Richer SMS inbox
Branding, media, carousels, suggested replies, and read receipts on capable devices — app-like without leaving native messaging.
Messaging (SMS)
Classic reach
OTPs, alerts, campaigns, and two-way — plus the thoughtful fallback when RCS isn't available on the device.
Explore Messaging SMS →WhatsApp Business
High-intent chat
Flows, payments, commerce, CTWA, inbox, and AI — when the conversation belongs on WhatsApp, not the SMS inbox.
Explore WhatsApp →Verified presence
Look like your brand — not a random short code
RCS business messaging supports verified sender presence with logo and business info, so lifecycle and campaign texts feel like a branded experience inside the native messaging inbox — not a plain 160-character blast.
- Verified brand presence on supporting clients
- Logo and business info customers recognize
- Higher trust than anonymous transactional SMS
- Consistent identity across campaign and service threads
Azmarq Retail
Verified business · RCS
You’re chatting with a verified brand — logo, name, and business info in the native inbox.
Rich layouts
Media, carousels & app-like cards
Show products, itineraries, lookbooks, and offers with images and structured cards — the upgrade path when plain SMS under-sells and you want richness without forcing every customer onto WhatsApp first.
- Images and rich message layouts
- Carousels for collections and options
- Tap-friendly CTAs inside the thread
- Ideal for retail, travel, and lifecycle offers
Summer collection
RCS business message
New drops this week
Swipe cards · tap to explore
Interaction
Suggested replies & tap actions
Guide the next step without sending people to a clunky landing page. Suggested replies and actions keep intent inside the conversation — browse, book, confirm, or ask for help in one tap.
- Suggested reply chips customers can tap
- Structured actions for common intents
- Fewer drop-offs than external web forms
- Cleaner handoff into service or AI when needed
Suggested next steps
Tap a reply — stay in the thread
Measurability
Delivery & read receipts you can act on
RCS brings richer delivery and read signals than classic SMS — so journeys can wait, branch, or fall back instead of guessing whether the message was ignored.
- Delivery and read signals on supporting clients
- Branch journeys when a message isn’t opened
- Smarter fallbacks to SMS or WhatsApp
- Reports that marketing and ops can both use
Message signals
RCS · supporting clientQueued
Journey step fired
Delivered
Carrier confirmed
Read
Customer opened
Branch
Wait ended · next step
Outreach
Lifecycle & campaign RCS from CDP segments
Run launches, collections, and re-engagement as rich RCS experiences sourced from My CDP — same audiences and consent attributes as WhatsApp and SMS, not a disconnected RCS-only tool.
- Segment-based sends from My CDP
- Media-forward campaigns for RCS-capable devices
- Pair with WhatsApp when chat intent is higher
- Fall back to Messaging SMS when RCS isn’t available
Campaign · CDP segment
Launch week · RCS-capable
Support
Service prompts that feel interactive
Appointment confirmations, itinerary updates, status cards, and “talk to agent” actions — RCS keeps service moments visual and tappable while still living in the messaging inbox customers already use.
- Status and itinerary-style rich updates
- Suggested actions for confirm / reschedule / help
- Bridge into Unified Inbox when humans take over
- Works alongside WhatsApp service windows
Service card
Flight update
BOM → DEL · AI 802
Gate
12
Boarding
08:40
Seat
14A
Status
On time
Orchestration
RCS in journeys — with thoughtful SMS fallback
RCS isn’t an island. Include it as a journey step: try rich RCS first, fall back to Messaging SMS when the device can’t render it, and keep high-intent closes on WhatsApp.
- RCS steps alongside WhatsApp, SMS, email, and voice
- Capability-aware fallback patterns
- Reuse CDP segments across channels
- One Azmarq console — not another vendor stack
Journey · Channel mix
- 01RCS · lookbook carousel
- 02If not capable → SMS fallback
- 03If high intent → WhatsApp
- 04Reply → Unified Inbox
Operations
Bring RCS into Unified Inbox when enabled
When customers reply or tap into a service thread, keep the conversation visible where your agents already work — Unified Inbox — subject to plan entitlements.
- RCS threads in Unified Inbox where plan allows
- Handoff from rich prompts to human agents
- Same omnichannel ops model as WhatsApp & SMS
- Confirm channel entitlements with sales
Unified Inbox · RCS
Where plan entitlements allow
Priya · Store locator
RCS · Open
Aman · Size chart
RCS · Waiting
Neha · Appointment
RCS · Resolved
Beyond plain SMS
When a text needs to look like your brand.RCS is the upgrade path.
Use RCS for richer campaigns and service experiences while keeping WhatsApp, SMS, email, and voice in the same Azmarq CPaaS console — not another disconnected vendor.
Availability follows plan entitlements and device reach. Confirm RCS packaging with sales, then design journeys that fall back cleanly via Messaging SMS.
Where teams use it
RCS jobs across industries
Same rich patterns — different creative. From D2C lookbooks to travel itinerary cards, RCS earns its place when plain SMS under-performs and WhatsApp isn't the only channel.
Retail & D2C
Lookbooks, collection drops, and product carousels that feel closer to an app than a plain SMS blast.
Travel & hospitality
Itinerary cards, check-in prompts, and upsell tiles with tap actions customers actually use.
BFSI & fintech
Branded lifecycle offers and service prompts where richer layout lifts comprehension over plain text.
Edtech & SaaS
Onboarding tips, renewal offers, and feature highlights with media and suggested next steps.
Automotive & real estate
Model / listing cards, test-drive or site-visit CTAs, and follow-ups that stay in-thread.
Agencies
Run RCS creative for brands inside Azmarq while keeping WhatsApp and SMS in the same journey story.
How it maps on Azmarq
Capability → what you run → module
RCS works best as part of a channel mix. Use this map to see when to pair it with CDP, Journeys, SMS fallback, WhatsApp, and Inbox.
Rich RCS campaigns
Branding · media · carousels · actions
Google RCS →Audience & consent
Segments · attributes · opt-in hygiene
My CDP →Multi-step orchestration
RCS → WhatsApp / SMS fallback
Customer Journeys →Classic SMS fallback
OTP · alerts · plain campaign SMS
Messaging (SMS) →High-intent chat
Flows · commerce · inbox · AI
WhatsApp Business →Agent replies
Omnichannel threads · handoff
Unified Inbox →
How RCS fits Azmarq
01
Design rich messages
Branding, media, carousels, and suggested actions for capable clients.
02
Segment from My CDP
Same audiences and consent attributes as WhatsApp and SMS.
03
Orchestrate in journeys
RCS steps with SMS fallback and WhatsApp for high-intent closes.
04
Support in one inbox
Bring RCS threads into Unified Inbox when enabled on your plan.
Next in the Azmarq story
FAQs
Questions about Google RCS
Straight answers for teams evaluating this module inside Azmarq CPaaS.
Talk to salesRich Communication Services with verified branding, media, carousels, suggested replies, and read receipts — orchestrated in Customer Journeys, with Messaging SMS as fallback, and visible in Unified Inbox where your plan allows.
Yes. Azmarq is a Google Partner for Google-ecosystem messaging capabilities including RCS-ready workflows.
Classic SMS is plain text for OTPs, alerts, and campaigns. RCS upgrades the SMS inbox with branding, rich media, interactive replies, and stronger delivery/read signals on capable devices — while SMS remains the thoughtful fallback.
Use RCS for richer experiences in the native SMS inbox, keep high-intent chats (Flows, commerce, payments, inbox/AI) on WhatsApp, and share the same CDP segments and journeys across both.
Design journeys with a Messaging SMS fallback so customers still get the message — short text or utility alert — when rich RCS isn’t available.
Yes. Include RCS alongside WhatsApp, SMS, email, and voice inside Customer Journeys, including branch-on-read and fallback patterns.
Where your plan entitlements allow, RCS threads can land in Unified Inbox so agents and AI handoffs stay in one place. Confirm channel enablement with sales.
Retail/D2C, travel, lifecycle marketing, and service prompts where plain SMS under-performs and you want app-like cards without forcing every customer onto WhatsApp first.
Upgrade the SMS inbox without leaving Azmarq
See Google RCS alongside WhatsApp, SMS fallback, and journeys on a live demo — confirm reach and plan entitlements with sales.
