Data Retention Policy

How long Azmarq Technovation Pvt. Ltd. retains personal and customer data across its products.

Draft for legal review — commercial and legal decision. Retention periods below are illustrative placeholders. Align with your actual product settings, backups, TRAI/tax obligations, and counsel before publishing.

1. Purpose

Why we publish retention rules.

This Policy summarises retention practices for Azmarq Technovation Pvt. Ltd. It supplements the Privacy Policy and DPA. Where an MSA or order form sets different periods, that document controls for the covered services.

2. Principles

How we decide how long to keep data.

We retain data only as long as needed to provide the Services, meet legal/tax/telecom obligations, resolve disputes, enforce agreements, and maintain security. When no longer required, we delete, anonymise, or securely archive data. Backups may persist for a limited period after primary deletion: [PLACEHOLDER: backup window].

3. Retention schedule (summary)

Indicative periods — confirm before publish.

Data category	Typical retention	Notes
Account & billing records	[7 years] or as required by Indian tax/companies law	Invoices, payment references, KYC where collected
Website / marketing contact forms	[24 months] after last interaction unless longer needed	Or until consent withdrawn
Message metadata (delivery logs)	[PLACEHOLDER: e.g. 90–180 days] default; configurable where offered	May be longer under legal hold
Message content / templates stored in product	Per customer settings / contract	Customer may delete subject to technical limits
Unified Inbox conversations	[PLACEHOLDER] or customer-configured	Agent access controlled by customer
My CDP profiles & events	Until customer deletes or account closure + [PLACEHOLDER]	Processor role
Journeys / Drip enrolment history	[PLACEHOLDER]	Tied to campaign configuration
CTWA lead payloads	[PLACEHOLDER]	Customer-controlled downstream use
Voice recordings / transcripts	Customer-configured; default [PLACEHOLDER]	Consent is customer's responsibility
AI Agent Studio prompts / transcripts	[PLACEHOLDER]	See AI Policy
Security / abuse investigation logs	[PLACEHOLDER: e.g. 12–24 months]	Longer if required for disputes
Cookie consent records	Up to [12 months] / as stored in consent cookie	See Cookie Policy

4. Customer controls

What you can configure.

Where the product exposes retention or deletion controls, you should set them to match your own legal obligations. Requests to delete processor-held end-user data should come from the customer Data Fiduciary; we assist under the DPA.

5. Legal holds and compulsory retention

When we keep data longer.

We may retain data longer when required by law, regulator, operator investigation, or reasonably necessary litigation/hold. Law enforcement process is described in our Law Enforcement Guidelines.

6. Changes and contact

Updates and where to reach us.

We may update this Policy; the "Last updated" date reflects the current version. Questions: dpo@azmarq.com.